It’s rare that new indie artists are initially best seen live. These albums are usually delivered out of some frenetic creative impulse without much live experience, and the great performances come later. Tel Aviv based Noga Erez is that rare newbie that seems to have arrived fully formed. I first saw her at ACL earlier this year and then again at Outside lands a month later and was left blown away both times at her radical mix of hip hop, indie dance, and electronica.
On “KIDS” her second full length she even harder towards he MC instincts, but also swerving towards an almost Sofi Tukker style of indie electronica. On “End of the Road” she meanders through odd travelogue towards some ambiguous ending. On “Views” where she trades vocals with her bandmate ROUSSO she mixes social comedy with a self depreciating irony: “People buy views, I know it's old news / But I got bad news for everybody / Holy water is no juice, but I know us Jews /We don't like to lose to anybody.”
No doubt, Noga seems like the deal, the only real question is exactly how big she get along the way … at the end of the road.